BJ is a former basketball, football, and baseball player, as well as a former baseball coach. BJ is a Morehouse graduate, holds two master’s degrees in social work and Sport Psychology and he is currently earning his PhD in Kinesiology. BJ is engaging in extensive research in the motivation of high school student-athletes. He is a licensed therapist certified in Mental Performance Mastery and is also a Certified Life Coach. BJ Armstead founded Apollo Sports Counseling, a non-profit organization, committed to improving student-athletes overall mental wellness.