Lisa C. Williams is the CWO (Chief Wellness Officer) of The BPF Group, bringing over 25 years of expertise in media, marketing, and business profile enhancement. Her approach to marketing revolves around the 5 P's: positioning, publishing, publicity, partnerships, and personal social responsibility. With a proven track record of securing features for her clients in major media outlets like ABC, CBS, NBC, and FOX affiliates, Lisa has helped numerous business owners gain visibility and achieve their goals. As a best-selling author herself, she possesses the knowledge and experience to assist clients in advancing their businesses. Beyond her marketing prowess, Lisa's expertise extends to non-profit work and real estate investing. She has actively facilitated community exposure opportunities for underserved communities, collaborating closely with renowned sports teams such as the Los Angeles Lakers, Sparks, Kings, and Dodgers. However, Lisa's true passion lies in her role as the founder of the non-profit organization, Black People Forward. Through this initiative, she is dedicated to promoting emotional wellness among Black youth, young adults, and student athletes. With her extensive experience, diverse skill set, and unwavering commitment to making a difference, Lisa Williams continues to propel her clients' businesses forward and contribute to the betterment of society.

Lisa Williams, a former athlete and is a passionate advocate for youth empowerment and emotional wellness. From a young age, Lisa has been involved in sports, displaying exceptional leadership skills and captaining various teams.

Today, she continues to champion social responsibility campaigns and strives to make a positive impact on the lives of young individuals. During her tenure as the community relations manager at the Los Angeles Daily News, Lisa collaborated with esteemed organizations such as the Los Angeles Lakers, Sparks, Kings, Dodgers, Avengers, Disney On Ice, Boys & Girls Club, and YMCA. Through these partnerships, she provided support and opportunities for young people to thrive.